SY Capital Completes Corporate Name Change and Rebranding to SY Holdings; The Removal of “Capital” Highlights its Commitment to the “Ecosystem”

On January 7, SY Holdings Group Limited (“SY Holdings” or the “Company”, stock code: 6069.HK) officially rebranded to its new company name “SY Holdings Group Limited” and its short name “SY Holdings”. Following the rebranding, the names on the Company’s platforms and websites will soon be updated accordingly. Taking the brand image upgrade as a new starting point, SY Holdings believes that the removal of “capital” from its name will allow the Company to break free from the stereotypes associated with finance and capital, better focus on building a supply chain technology platform and create a smart supply chain service ecosystem with its leading smart digital technologies.

At the beginning of 2021, SY Holdings unveiled a brand new “dual engine, one platform” growth strategy, in order to drive further its mission of “driving supply chain efficiency and making finance more inclusive”. Under the new strategy, the Company has increased investment in R&D, deepened its partnerships within key industries and developed in-depth connections with the supply chain ecosystem. Through Internet of Things (“IoT”) devices, smart construction site solutions, supply chain SaaS solutions and smart hospital supply, processing and distribution ("SPD") services, the Company provides customized smart supply chain services to small, medium and micro enterprises (“SMEs”) and core enterprises, thus enhancing customer stickiness and enabling the efficient acquisition of authentic transaction data. These efforts have in turn further strengthened the targeted customer acquisition and big data-powered risk management capabilities for the Company’s supply chain fintech business. Meanwhile, SY Holdings has carried out a number of strategic investments and mergers and acquisitions in the industrial technology and digital finance sectors, to accelerate the implementation of its digitalized platform strategy. With the upgrading of its strategy, the Company’ name and brand image have also completed the necessary adjustments and upgrade to better reflect the Company’s business and development directions.

New Logo

The new logo retains the original design concept but provides a better interpretation of the windmill symbol. The rotating windmill represents the sustained vitality SY Holdings can bring to the society, and also conveys the good wish for the Company’s development in the future.

New Logo Caption

SY Holdings takes its name from the Company’s original aspiration that its business will “thrive like a flowing spring and continue like a rotating wheel”. As the Company continues to implement its platform-based strategy and diversify its business, the caption on the logo also needs to change to “SY” from the previous “Sheng Ye Capital”, in order to break free from the stereotypes associated with the financial attributes that the word “Capital” may imply. The change in the logo caption symbolizes that the Company has returned to the original aspiration with a clearer roadmap and a longer-term vision with more clarity.

New Corporate Color

In addition to the orange color which represents digital finance, the new logo has added a new blue color to represent industrial technology. The combination of orange and blue is an exact reflection of the Company’s dual-engine strategy to further empower its inclusive finance services with technology.

New Branding Vision

SY Holdings has also unveiled its new branding vision of “linking the future with intelligence”, which means to constantly explore cutting-edge technologies and embrace the era of intelligence with intelligent services. This short phrase precisely conveys the Company’s core vision of linking the future with digital and intelligence as empowered by technology.

As an industry-focused supply chain fintech platform, SY Holdings is a constituent of the MSCI Small Cap China Index, Hang Seng Composite Index and Shenzhen-Hong Kong Stock Connect. Its notable institutional investors include Temasek Holdings, China Taiping Insurance, Olympus Capital and Wuxi Communications Industry Group. The Company was designated as a national high-technology enterprise in recognition for its technology innovation capability. To date, its proprietary cloud-based IT system Easy Factoring has connected with over 10 core enterprise ecosystems, served more than 10,000 SMEs and has a cumulative account receivable assets under management of over RMB130 billion. Recently, Easy Factoring has obtained the highest level of national certification for security systems for non-bank institutions in China, providing a solid technical backing for SY Holdings’ supply chain fintech platform in terms of big data analytics, targeted customer acquisition and business innovation.

The Company will cease using its previous name Sheng Ye Capital following the unified rebranding to SY Holdings. However, this will not affect the existing business cooperation with Sheng Ye Capital in any way. The change of name signifies SY Holdings’ commitment and confidence in the success of its upgraded positioning and strategic directions. SY Holdings will strive to create more growth opportunities and deliver greater value in the best interest of the Company and its partners.